The real benefits of agile do not come from adopting Scrum or any other agile framework, but from truly understanding the principles and applying them to build better products. Here is what you’ll learn in this book:
How agile principles apply to product managers
Best practices for agile product development teams
Tips for incorporating agile into your product management process
Advice on how to get your organization to embrace agile
The Product Book – How to Become a Great Product Manager
The Product Book: How to Become a Great Product Manager. From Product School. Amazing book for a product manager available in 4 Language English, Spanish, Portuguese, Arabic.
The Product Book answers that question. Filled with practical advice, best practices, and expert tips, this book is here to help you succeed!
Every experienced product manager has heard some version of those words at some point in their career. Think about the company. Engineers build the product. Designers make sure it has great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need? What does a product manager do?
Table of Contents
What is Product Management
Strategically Understanding a Company
Creating an Opportunity Hypothesis
Validating your Hypothesis
From & idea to action
Working with Design
Working with Engineering
Bringing Your Product to Market
Finishing the Product-Development Life Cycle
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Ship It – Silicon Valley Product Managers Reveal All -2ND EDITION
You need to systematically understand your users.
The biggest challenge and the most important responsibility of a Product Manager is to stay focused on the user. You are the advocate for the customer. You put their interest first and ensure that the end result actually achieves what you set out to accomplish in the first place.
Table of Content
Delighting Customers in Margin-Enhancing Ways By Gibson Biddle – Former VP of Product at Netflix
Google’s Approach: How to Grow to 100 Million Users By Joris Van Mens, Product Manager at Google
Prioritization for Impossible Product Decisions By Mariano Capezzani – Head of Group Product Management at HSBC
A Product-Centric Overview of Machine Learning By Rubén Lozano, Product Manager at Google Maps
The Product and Design Partnership By Abigail Hart Gray, Director of UX at Google
Why Customers Come Back: The Secrets of Product-Driven Growth Marketing By Satya Singh, Expedia Principal Product Manager
AI for Fun and Profit By Jason Nichols, Director of AI at Walmart
Product Mindset – How to Get Inside Your Customer’s Mind
Building products that people love
To build products that people love, you need to know your customers better than you know your best friend. Better than you know your parents. Better than you know your spouse. You need to understand the conditions of their lives, and the intricacies of their state of mind as they undertake the journey your product takes them on.
Table of Contents
User Research for Insights that Count
Customer Voice: How to Ask the Right Questions
Fill a Need, Fast: Creating Your Minimum Viable Product (MVP)
A Quick Win: First Impressions that Win You Lifelong Customers
Building AI Products that People Trust
Communication Secrets for Product Leaders
Climbing the Ladder: How to Grow as Product Manager